Hypercompetition

Hypercompetition (Harvey, Novicevic, & Kiessling, 2001)

-continuous generation of new forms of competitive advantage through neutralizing, destroying, or rendering competitors advantage obsolete. (Harvey et al 2001)
-only enduring advantage ability to create new advantage (Harvey et al 2001)

Global competition and worldwide interactions require
-major resource commitments
-development of dynamic cross-border capabilities

Competitive landscape
-greater level of uncertainty
-diverse global rivalries
-rapid technological change
-price wars
-continuous restructuring activities

Achieve competitive advantage
-acts of innovation
-reformulation of existing strategies

Rivalry
-firms leapfrog in positioning within markets
-market-based strategic resources and relationships
-competitive creation and destruction of dominants position in product or geographic mkts
-attacks and counterattacks based on size and financial differentials

Strategic market orientation
-durable
-socially complex

"The single most important thing to remember about any enterpirse is that there are no results inside its walls. The result of a business is a satisfied customer, inside an enterprise there are only cost centers. Results exist only on the outside. " (Drucker, 1993, p. 54)


What does it require to develop a strategic market orientation?
What are some methods for achieving the necessary relationships?